Our Tools

"We become what we behold. We shape our tools and thereafter our tools shape us." - Marshall McLuhan

Tuesday, April 24, 2012

Aware of the Viewer

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After making my first cinemagraph, which is of me continuously scrolling through an iPad, I had this strange feeling watching myself in an endless loop. Even when I was not on viewing the page, there is a possibility that someone could be, and the mere fact that it is out on the internet means that it could be on any website and being viewed by anyone at this very moment. A gif of me sitting on a couch captured in this moment of time for the world to see. Like I already said, being aware of this can only be described as strange. With this feeling in mind I wanted other people to experience it, however I could not very well make a gif of everyone that was interested or even everyone in the class. So I came up with the idea that the subject would become aware of the viewer. When the viewer first glances, these images just look like still photographs, but when the image is scrolled over the subject becomes aware that someone is watching and looks at them. Then when the viewer clicks their mouse, they can interact with the subject. This might be a simple blink of the eyes or a drag of a cigarette. Once the viewer is done and scrolls off the image, the subject returns to it initial position. The result of this is a mesmerizing experience with the subject. A connection as if the viewer is looking face-to-face with the subject, and the subject is aware of the viewer presence.

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