Our Tools

"We become what we behold. We shape our tools and thereafter our tools shape us." - Marshall McLuhan

Wednesday, February 22, 2012

Untitled from Debbie McMillen on Vimeo.

1 comment:

  1. The use of the filters changes the mood and message of the video. Sometimes it adds to the video in aesthetics ways and at other times it distorts the video so badly that the original images are no long recognizable and the viewer has to come up with their own interpretation of what is going on. The filters can emphasize certain aspects of the video. The magnify filter magnifies one certain area which makes the dogs appear to have a large head or a fat body. The twirl effect stretches the images out to look like they are something different. Overall, the video becomes something completely different from the original and more open to interpretation.

    If the visual effect was a metaphor it would be perspective since the visual effect changes the perspective of the viewer. Changing the mood is a change in perspective as well and the visual effects that the filters create do that. It also changes the angle things are seen at. Seeing the dogs in the mirror filter as they enter the viewing area creates an image of the dogs growing out of each other, creating a two headed dog. It also causes the viewer to notice things (that have always been there) more closely because they are emphasized more. All these things add up to the perspective at which the video is viewed.